I would say, before we propose designs. Let’s talk about the things we want the new logo to be. Can you answer these questions:
- What do we want the logo to feel like?
- What impression do we want to leave on our users when they identify our brand?
- What are the negative perceptions of the previous logo?
Let’s keep in mind that we are not designing a logo just for Plasma 6. Whatever we choose, will be used for many years.